I’m a big believer in the power of using video ads at the top of your marketing funnel.
Video has the highest click-through rate of any ad format, generates 1200% more shares than image based ads, and it does a fantastic job of quickly establishing trust and rapport with your customers.
Remember, high trust = low cost per acquisition!
I could keep going… but I don't think I need to convince you that video is important for your marketing efforts.
You know you should be creating videos. But coming up with those initial ideas can stop you dead in your tracks.
Grab your smartphone and put on your director's hat - we're going to make a video for your Facebook ads.
Here’s my 7 favorite ideas for getting started with video on Facebook:
1 - HOW TO USE YOUR PRODUCT
This is a no-brainer for most store owners. You can either feature a pair of hands with your product (think overhead camera shot) walking through the product features, or you can show a member of your target audience using the product. Sometimes a mix of the 2 works well.
2 - HOW YOUR PRODUCTS ARE MADE
Think of the TV show “How Its Made” for your product. Whether there is machinery and manufacturing or craftsmen and craftsmanship, people love seeing how things are made. You can always turn the camera on yourself and describe the manufacturing process while referring to your product.
3 - INTERVIEW A PERSON WHO MAKES YOUR PRODUCTS
If there are other people involved in the creation of your product, pull up a chair and get them talking about their experiences. Be on the lookout for stories you can highlight for your audience.
4 - CREATE AN UNBOXING VIDEO
With the rise in online shopping, there’s been a surge of interest in the experience of opening and unpacking products. In fact, there are entire blogs dedicated to unboxing videos! You don’t have to wait for your customers, go ahead and create your own unboxing video.
5 - RECORD A CUSTOMER INTERVIEW
Encourage your friends and best customers to record a simple product review video. For best results, you may want to send out ultra-simple instructions that explain how to record, export, and send you their video. (for example, if you don’t send instructions for creating square videos, you’re going to get a bunch of horizontal and vertical videos)
6 - TEACH A HOW-TO FEATURING YOUR PRODUCT
Create a how-to video that would be interesting to your target audience. For example if you sell protein powder, you might teach your audience how make a killer smoothie using your product in the process.
7 - ANSWER YOUR CUSTOMERS FREQUENTLY ASKED QUESTIONS
After you’ve been in business for a while, your customer support team will be able to rattle off the top questions they’re asked on a daily basis. Create a video featuring a few of the most frequently asked questions, and of course, their answers.
The main idea to keep in mind as you craft your video narrative is how using your product will benefit your customers.
Have you tried video ads before? Do you have another idea I skipped over?