Have you ever heard of the Pareto principle?
It tells us that 80% of your results are tied to just 20% of your efforts.
When it comes to building an ecommerce marketing system or scaling up Facebook ad campaigns - focusing on the efforts that actually drive results can separate the winners from the losers.
I put together a quick video that will show you how to cut through all the “clutter” and find the levers that will generate results for your store.
Here’s what it covers:
- A breakdown of what an effective marketing funnel looks like
- The 80/20 audience you should be targeting
- How to craft the right messaging for each stage in your funnel